英国博彩委员会发布的最新调查数据显示，英国成年人的博彩参与率在过去一年中保持了稳定态势。在各类博彩活动中，购买国家彩票或慈善彩票，依然是无可争议的“人气王”，主导着整个市场的参与格局。

近半成人参与博彩，彩票玩家“扛大旗”

根据覆盖今年4月至7月的“GSGB第二阶段”调查报告（基于4750名18岁以上成年人的反馈），将近一半的英国成年人（47%）表示在过去四周内至少参与过一次博彩活动。这个数字与去年同期以及今年早些时候的第一阶段数据（均为48%）相比，仅仅略微下降，显示出市场的整体稳定性。

不过，如果你把那些只买彩票的人从数据里拿掉，会发现整个画面就变了。调查显示，约有五分之一的成年人只参与了彩票抽奖。剔除这部分“纯彩票玩家”后，整体的博彩参与率实际上只有28%，这个比例反而比去年同期的27%还要高一点。这说明，彩票玩家的庞大基数，在很大程度上“美化”了整体的博彩参与数据。

年龄与偏好：拿掉彩票，年轻群体才“露头”

这种“彩票效应”在年龄分布上体现得更为明显。从表面上看，55-64岁年龄段的博彩参与率最高，达到了54%。但仔细一看就明白，这个群体里包含了大量温和的彩票玩家。

一旦排除仅购买彩票的人群，真正的活跃玩家画像就变了。25-44岁的年轻和中青年群体成为了主力军，参与率达到了36%，其中男性比例更高（43%）。紧随彩票之后，最受欢迎的博彩形式是体育投注和即刮即奖彩票，两者参与率均为12%。由于第二波调查期包含了“英国国家大赛”等重大赛事，赛马投注的参与率也从第一阶段的4%上升到了7%，这倒是个挺有意思的季节性波动。

线上参与稳中有进，“赢大奖”和“找乐子”是主因

在线博彩的参与率同样保持稳定，过去四周内为38%。剔除纯彩票玩家后，这一比率为17%。在线上渠道，购买国家彩票电子票是最受欢迎的项目（25%的成年人参与），其次是其他彩票（15%）以及在线体育和赛马投注（10%）。线下博彩的总体参与率为28%。

当被问及参与博彩的原因时，“有机会赢取大笔金钱”和“因为它很有趣”依然是人们最常给出的理由。博彩委员会特别指出，对于18-24岁的年轻玩家来说，“好玩”是他们参与的最突出动机。

想获取更多全球博彩市场数据与深度分析，可关注PASA官网的相关行业报告。

————

本文来自 “PASA-全球iGaming领袖” 博彩业新闻频道：https://t.me/pasa_news

博彩原创深度频道：https://t.me/gamblingdeep

免费数据报告： @pasa_research

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PASA官网： https://www.pasa.news

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